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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 8: Market Segmentation and Positioning
  5. Question
    A Customized Targeting Strategy Predominates in B2B Markets (E
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A Customized Targeting Strategy Predominates in B2B Markets (E

Question 2

Question 2

True/False

A customized targeting strategy predominates in B2B markets (e.g. marketing research or advertising services) or consumer markets with high-value, highly customized products (e.g. purchase of a custom-made car).

Correct Answer:

verifed

Verified

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