Multiple Choice
This is the division of a market into different groups of customers with distinctly similar needs and offering requirements.
A) Targeting
B) Segregation
C) Segmentation
D) Breakdown
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Marketing segmentation is:<br>A) the process of dividing
Q2: A customized targeting strategy predominates in B2B
Q4: The _ is customer-oriented, seeking to determine
Q5: The method by which whole markets are
Q6: The method by which whole markets are
Q7: In business to business markets, businesses may
Q8: Understanding the complexity associated with the different
Q9: A concentrated marketing strategy (or niche marketing
Q10: Key variables concern age, sex/gender or gender
Q11: Whilst market segmentation is a useful process