Multiple Choice
Which is NOT a business goal for instituting a CRM system?
A) reducing high-value customer defections
B) increasing the number of efficient data-based silos
C) acquiring more customers
D) cross-selling services
E) increasing revenue and profit from customers
Correct Answer:
Verified
Correct Answer:
Verified
Q1: What is a channel triumvirate?<br>A)manufacturer, wholesaler, and
Q3: A root cause of CRM was the
Q4: Which is INCORRECT? Relational databases contain<br>A)customer transaction
Q5: Corporate culture and employee attitudes have not
Q6: Which of the following does NOT apply
Q7: Top management must be involved with a
Q8: When creating CRM systems, shifting the focus
Q9: During CRM development, success is dependent upon
Q10: VAPs are<br>A)value added producers.<br>B)vertically aligned producers.<br>C)vertically aligned
Q11: Which of the following is false regarding