Multiple Choice
What is a channel triumvirate?
A) manufacturer, wholesaler, and retailer
B) a three-tiered, vertically-integrated channel
C) horizontal, concentric, and conglomerate channels
D) a combination of brick and mortar stores, catalogs, and the Internet
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Which is NOT a business goal for
Q3: A root cause of CRM was the
Q4: Which is INCORRECT? Relational databases contain<br>A)customer transaction
Q5: Corporate culture and employee attitudes have not
Q6: Which of the following does NOT apply
Q7: Top management must be involved with a
Q8: When creating CRM systems, shifting the focus
Q9: During CRM development, success is dependent upon
Q10: VAPs are<br>A)value added producers.<br>B)vertically aligned producers.<br>C)vertically aligned
Q11: Which of the following is false regarding