Multiple Choice
If one wants to measure the effectiveness of customer retention efforts, the best way to do it is through
A) transaction specific research.
B) ethnographic research.
C) cumulative satisfaction measures.
D) critical incident scoring.
E) RFM modeling.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: SERVQUAL is a 22 item instrument for
Q3: Company 3E measures would NOT include which
Q4: Measuring consumer behavior over time is best
Q5: Useful measures of customer acquisition do NOT
Q6: When using a 5 point rating scale
Q7: Which of the following is false regarding
Q8: An acquisition/defection matrix indicates<br>A)who a company is
Q9: Developing closer bonds, avoiding defection, changing behavior
Q10: Customer Equity is the CLV<br>A)of all the
Q11: The vast majority of CRM effectiveness measures