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  3. Study Set
    CRM The Foundation
  4. Exam
    Exam 12: CRM Program Measurement and Tools
  5. Question
    SERVQUAL Is a 22 Item Instrument for Assessing Customer Perceptions
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SERVQUAL Is a 22 Item Instrument for Assessing Customer Perceptions

Question 1

Question 1

True/False

SERVQUAL is a 22 item instrument for assessing customer perceptions of service quality.

Correct Answer:

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