Advertisers Do Not Often Use Personality Segmentation Because

Multiple Choice

Advertisers do not often use personality segmentation because:

A) personality characteristics are typically reflected in demographic variables and make personality segmentation redundant.
B) most consumers resent being stereotyped as a particular personality type.
C) personality is seldom reflected in purchasing behavior.
D) segmentation based on personality characteristics tends to produce inefficiently sized segments.
E) there is no advertising media that provides unique access to particular personality types.