To Get Our Bodies into the Physical Shapes We Imagine

Multiple Choice

To get our bodies into the physical shapes we imagine they could be, we know we need to exercise, but many of us worry about what we look like while we're exercising or want to exercise at odd times of the day when gyms are closed. Advertisers of home fitness gadgets costing between $200 and $1300 have taken particular advantage of these facts. They are using________segmentation.

A) geographic
B) life-style
C) product-use
D) usage-rate
E) psychological