Multiple Choice
In 1926, the Jell-O Company introduced chocolate flavor pudding mix for schools, convalescent homes, orphanages, sanitariums, hospitals, and similar institutions. What kind of segmentation did the company use in the business market?
A) customer type
B) purchase criteria
C) organization structure
D) demographic
E) buying situation
Correct Answer:
Verified
Correct Answer:
Verified
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