Once You've Carried Out a Sales Training Program, It's Essential

Multiple Choice

Once you've carried out a sales training program, it's essential to evaluate its effectiveness and determine how well you've met your overall objectives and specific goals for the program. The __________________ level assesses how well the trainees learned basic principles, facts, and so on during the training program. (This step requires testing trainees before and after training.)

A) reaction
B) learning
C) behavior
D) results