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Wine Tasters Inc

Question 15

Multiple Choice

Wine Tasters Inc.is a magazine that targets people who appreciate wine and good food.Its major customer base include people who enjoy wine-tasting events and visit different restaurants.Given this information,Wine Tasters most likely relies on which of the following variables to identify its target market?


A) Usage-rate segmentation
B) Demographic segmentation
C) Psychographic segmentation
D) Benefit segmentation

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