Multiple Choice
Which three consumer motivations are key to the VALS™ system?
A) faith, family, and finances
B) age, gender, and ethnicity
C) place of usage, time of usage, and frequency of usage
D) ideals, achievement, and self-expression
E) income, education, and geographic location
Correct Answer:
Verified
Correct Answer:
Verified
Q40: African Americans, Hispanic Americans, and Asian Americans
Q64: Explain why correctly segmenting and then targeting
Q76: Loyalty programs such as Marriott Rewards and
Q126: People who are regular visitors to SyFy.com
Q127: Your firm has decided to tailor its
Q130: _ segmentation variables classify consumers on the
Q134: Which of the following is the most
Q136: The first step in developing a positioning
Q139: Of the following generations, which has the
Q141: Which of the following is the process