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    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    Which of the Following Is NOT a Step in the Strategic
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Which of the Following Is NOT a Step in the Strategic

Question 159

Question 159

Multiple Choice

Which of the following is NOT a step in the strategic planning process?


A) defining the company mission
B) setting company objectives and goals
C) designing the business portfolio
D) planning marketing and other functional strategies
E) identifying the company's culture

Correct Answer:

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