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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    As a Company's Different Functions Work to Produce Value for Consumers,the
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As a Company's Different Functions Work to Produce Value for Consumers,the

Question 160

Question 160

Multiple Choice

As a company's different functions work to produce value for consumers,the marketing department of a firm should take the ________ point of view.


A) employees'
B) managers'
C) stockholders'
D) consumers'
E) distributors'

Correct Answer:

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