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In the BCG Approach,________ Are Low-Growth,high Share Businesses or Products

Question 162

Multiple Choice

In the BCG approach,________ are low-growth,high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.


A) Stars
B) Cash cows
C) Question marks
D) Dogs
E) Cats

Correct Answer:

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