A Simple Measure of Return on Marketing Investment (Or Marketing

Multiple Choice

A simple measure of return on marketing investment (or marketing ROI) is ________.

A) the net return from a marketing investment divided by the costs of the marketing investment
B) the net return from all business activities divided by the cost of business investments
C) the net return from sales increase attributable to advertising and promotion
D) the net return from improvements in customer retention and loyalty
E) None of the above-marketing ROI cannot be measured accurately.