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    Services Marketing Concepts
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    Exam 12: Defining and Measuring Service Quality
  5. Question
    Understanding the Customer Is a Critical Step Toward Minimizing or Completely
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Understanding the Customer Is a Critical Step Toward Minimizing or Completely

Question 7

Question 7

Multiple Choice

Understanding the customer is a critical step toward minimizing or completely eliminating the _____ gap.


A) knowledge
B) standards
C) delivery
D) communications
E) confirmation

Correct Answer:

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