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    Services Marketing Concepts
  4. Exam
    Exam 12: Defining and Measuring Service Quality
  5. Question
    The Difference Between the Quality Standards Set for Service Performance
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The Difference Between the Quality Standards Set for Service Performance

Question 3

Question 3

Multiple Choice

The difference between the quality standards set for service performance and the actual quality of the service performed is called the _____ gap.


A) knowledge
B) standards
C) delivery
D) communications
E) service

Correct Answer:

verifed

Verified

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