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  2. Topic
    Business
  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 12: Defining and Measuring Service Quality
  5. Question
    Excellent Companies Will Have the Customer's Best Interest at Heart
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Excellent Companies Will Have the Customer's Best Interest at Heart

Question 2

Question 2

Multiple Choice

Excellent companies will have the customer's best interest at heart is a typical statement within the ____ dimension of the SERVQUAL scale.


A) tangibles
B) empathy
C) responsiveness
D) assurance
E) reliability

Correct Answer:

verifed

Verified

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