In the Effort to Create a More Customer-Focused Organization,one of the Approaches

Multiple Choice

In the effort to create a more customer-focused organization,one of the approaches to changing the culture through structure is:

A) utilizing the marketing department as a change agent.
B) restructuring the firm around the customer experience.
C) bring in outsiders to change the culture.
D) revamping the firm's reward systems.
E) utilizing the marketing department as a change agent,and restructuring the firm around the customer experience.