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  3. Study Set
    Services Marketing Concepts
  4. Exam
    Exam 15: Pulling the Pieces Together: Creating a World Class Service Culture
  5. Question
    The Series of Questions That Force the Firm to Think
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The Series of Questions That Force the Firm to Think

Question 2

Question 2

Multiple Choice

The series of questions that force the firm to think about what drives its profits is called:


A) blueprinting.
B) flowcharting.
C) process flows.
D) service audit.
E) service-profit chain.

Correct Answer:

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