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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Today, Advertising Tends to Be Used Almost Exclusively by Businesses
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Today, Advertising Tends to Be Used Almost Exclusively by Businesses

Question 43

Question 43

True/False

Today, advertising tends to be used almost exclusively by businesses targeting consumer markets, and only in very rare circumstances by businesses trying to sell products to other businesses.

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