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Women's Swimwear Designer Meli Kinaua'a Designs High-End Swimsuits

Question 9

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Women's swimwear designer Meli Kinaua'a designs high-end swimsuits.The suits are sexy in style,but fit a wide variety of body shapes and sizes,which is unusual in the high-end market,and tap into the luxury market.Sales director Jeannie Park sells the suits into boutiques at exclusive resorts and hotels.These boutiques usually already carry other high-end swimsuit lines.
-How can Jeannie use a consultative model to sell Meli Kinaua'a swimsuits to boutiques?


A) Find out what needs the boutiques have that Meli Kinaua'a suits will fill.
B) Point out to boutiques the reasons Meli Kinaua'a suits are superior to other lines.
C) Work with boutiques to develop new suits that will sell better.
D) Consider selling to mid-market boutiques that don't already carry other high-end brands.
E) Give a large discount to get boutiques to try Meli Kinaua'a suits.

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