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    Exam 7: The Role of Persuasion in IMC
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    Which Tool of Influence Is Being Used When a Salesperson
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Which Tool of Influence Is Being Used When a Salesperson

Question 1

Question 1

Multiple Choice

Which tool of influence is being used when a salesperson gives someone a gift with the hope that the person will purchase something? 


A)  reciprocation 
B)  commitment and consistency 
C)  social proof 
D)  authority 
E)  scarcity

Correct Answer:

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