Multiple Choice
Lower level needs such as hunger and thirst are important to marketers because these needs:
A) are the hardest to satisfy
B) are an ongoing source of motivation for most consumer purchase behaviour
C) offer marketers a basis for differentiating their products
D) are the source for most market development strategies
Correct Answer:
Verified
Correct Answer:
Verified
Q70: The market segmentation process:<br>A) divides a market
Q71: A group whose presumed perspective or values
Q72: _ segmentation has been increasingly accepted with
Q73: The ad for the Disney Institute at
Q74: Every afternoon at about 3 o'clock,Neil buys
Q75: _ is a predisposition to buy a
Q76: The market for cereal seems saturated,but still
Q77: _ segmentation divides consumers into groups according
Q79: Consumer behaviour is defined as:<br>A) conspicuous consumption<br>B)
Q80: Advertising for Hilton Hotels tells consumers they