If a Company Plans to Increase the Extent to Which

Multiple Choice

If a company plans to increase the extent to which it practices relationship marketing versus transaction marketing with its current customers,this is likely to:

A) Decrease the number of reps it will need.
B) Have no impact on the number of reps it will need.
C) Increase the number of telemarketers it will need.
D) Increase the number of reps it will need.
E) Increase the number of calls a rep can make in a day.