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In Which of the Following Situations Is It Best for the Company

Question 36

Multiple Choice

In which of the following situations is it best for the company to have a formal sales territorial structure?


A) The company is expanding into a new geographical area.
B) A small company with three salespeople plans to sell in a local market.
C) A medium-sized manufacturer of gardening tools is selling to garden nurseries throughout five Midwestern states.
D) A market situation where personal friendships are extremely important in making a sale.
E) None of these should have sales territories.

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