Multiple Choice
Why is segmentation important for organizational markets?
A) So that a more effective marketing mix can be designed for these segments
B) So that companies adopt an effective pricing strategy
C) So that companies can target the more profitable segments of the marketplace
D) So that a more effective new product development process can be employed for a company's targeted segments
Correct Answer:
Verified
Correct Answer:
Verified
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Q12: ACORN, a segmentation analysis technique, stands for
Q13: Which of the following is a prerequisite
Q14: Why, in some cases, is repositioning required?<br>A)Due
Q15: Analysis of biographic data allows supermarkets to
Q17: A segment must be accessible. This means
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable
Q20: What is the major strength of geodemographics?<br>A)Groups
Q21: A differentiated target marketing strategy exploits which