Multiple Choice
A segment must be accessible. This means that the company must be able to formulate marketing programmes for the _______ that it identifies.
A) services
B) companies
C) brands
D) segments
Correct Answer:
Verified
Correct Answer:
Verified
Q12: ACORN, a segmentation analysis technique, stands for
Q13: Which of the following is a prerequisite
Q14: Why, in some cases, is repositioning required?<br>A)Due
Q15: Analysis of biographic data allows supermarkets to
Q16: Why is segmentation important for organizational markets?<br>A)So
Q18: Positioning involves which of the following?<br>A)Designing a
Q19: Which of the following is a variable
Q20: What is the major strength of geodemographics?<br>A)Groups
Q21: A differentiated target marketing strategy exploits which
Q22: Which of the following is an example