An Advertising Agency May Receive Payment That Is Based According

Multiple Choice

An advertising agency may receive payment that is based according to an incentive plan that is based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit, plus bonuses if specific goals are met.As such, this type of agency is referred to as _________.

A) full-service agencies
B) in-house agencies
C) modified-service agencies
D) promotional firms
E) limited-service agencies