During the Pillsbury BakeOff, Thousands of People Across the Country

Multiple Choice

During the Pillsbury BakeOff, thousands of people across the country compete to create the best new recipe using the sponsor's products.Not only does the company benefit from the publicity surrounding the event and the great recipes that can be used later to increase product usage, but there is an increase in product sales as contenders buy items to practice their new recipes.This is an example of a very successful _________.

A) challenge
B) contest
C) sweepstakes
D) competition
E) public relations campaign