The Primary Focus of Zappos' Market Segmentation Strategy Is

Multiple Choice

The primary focus of Zappos' market segmentation strategy is

A) sell a huge selection of shoes to people who will buy them online.
B) sell a wide selection of leather shoes and boots to retailers.
C) sell all types of shoes, accessories, and clothing to department stores.
D) use organizational segmentation to sell accessories to consumers.
E) sell children's shoes to online retailers.