As an Owner of a Wendy's Fast Food Restaurant, the Information

Multiple Choice

As an owner of a Wendy's fast food restaurant, the information in Figure 9-3 above suggests

A) you have an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant.
B) most of the respondents think of Wendy's as their primary fast food restaurant.
C) McDonald's has fewer "exclusively loyal" customers than Wendy's does.
D) Burger King is closing in on your market share.
E) a need to devise a marketing program to win customers from McDonald's and Burger King.