If a Firm Cannot Afford to Do Both, It Will

Multiple Choice

If a firm cannot afford to do both, it will often favor _________ over __________ because a single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.

A) product synergies; market synergies
B) market synergies; product synergies
C) supplier synergies; consumer synergies
D) distributor synergies; supplier synergies
E) manufacturing synergies; marketing synergies