Multiple Choice
You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50, or you can buy a card that's not quite as nice but just as sentimental from the store's new $.99 line of greeting cards.This is an example of
A) mass customization.
B) organizational synergy.
C) one product and multiple market segments.
D) price discrimination.
E) a "Tiffany/Wal-Mart" strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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