Multiple Choice
Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 a month for its storage service.The warm, dry air where the operation is located serves as a cheap and effective airplane preservative.Which organizational segmentation variable might Evergreen use to segment the market?
A) NAICS sector
B) number of locations
C) area density
D) statistical area
E) number of employees
Correct Answer:
Verified
Correct Answer:
Verified
Q125: Behavioral segmentation encompasses both<br>A)life styles and psychographics.<br>B)consumer
Q126: You can go to your nearest Hallmark
Q127: As an owner of a Wendy's fast
Q128: If a firm cannot afford to do
Q129: The primary focus of Zappos' market segmentation
Q131: FIGURE 9-4 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 9-4
Q132: The fourth step in segmenting and targeting
Q133: Which of the following statements demonstrates the
Q134: Neilsen Claritas' lifestyle segmentation is based on
Q135: The segmentation strategy used by Price Sports