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In the Context of the Sales Relationship-Building Process,which of the Following

Question 48

Multiple Choice

In the context of the sales relationship-building process,which of the following refers to long-term,formal relationships in which both parties make significant commitments and investments in each other in order to pursue mutual goals and to improve the profitability of each other?


A) Functional relationships
B) Strategic alliances
C) Cross-functional relationships
D) Missionary alliances

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