In the Context of Division of Market,which of the Following

Multiple Choice

In the context of division of market,which of the following best describes post hoc segmentation?

A) It is an approach which states that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
B) It is an approach conducted to determine the size of each of these groups and their demographic or psychographic profiles.
C) It is an approach in which a marketing manager has to decide on the appropriate basis for segmentation in advance of doing any research on a market.
D) It is an approach in which people are grouped into segments on the basis of research findings.