Multiple Choice
Which of the following criteria holds good for a priori approach and a post hoc approach?
A) The approach should be used depending on whether the firm is a market leader or follower.
B) The approach should depend on the vulnerability of a research group.
C) The approach should depend on how well the firm knows a market for a particular product class.
D) The approach should depend on the degree to which the product can harm consumers.
Correct Answer:

Verified
Correct Answer:
Verified
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