Question 1

Very little of the online action in e-commerce is in business-to-business marketing.

Accepted Answer

A) True 
 B)False

Question 2

What does the phrase "exchange relationship" mean in relation to marketing?

Accepted Answer

An exchange occurs when something is obt

Question 3

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

Accepted Answer

A) True 
 B)False

Question 4

A glitzy shopping mall,a mail-order catalog,a television shopping network,and an e-commerce Web site are all examples of ________.

Accepted Answer

A) marketing concepts 
B) value chains 
C) monopolies 
D) marketplaces 
E) strategic business units 
A) marketing concepts 
B) value chains 
C) monopolies 
D) marketplaces 
E) strategic business units

Question 5

In which kind of market would a production orientation be most successful?

Accepted Answer

A) a buyer's market in which supply exceeds demand 
B) a market in which there are more sellers than buyers 
C) a seller's market in which demand is greater than supply 
D) a market that sells only intangible products 
E) no market 
A) a buyer's market in which supply exceeds demand 
B) a market in which there are more sellers than buyers 
C) a seller's market in which demand is greater than supply 
D) a market that sells only intangible products 
E) no market

Question 6

Many not-for-profit organizations practice the marketing concept.

Accepted Answer

A) True 
 B)False

Question 7

Seth's mother didn't want to have a climbing wall as a permanent feature in her backyard,but it was certainly convenient to rent one from the company that catered Seth's twelfth birthday party.The catering company created both ________ utility when it rented her the climbing wall.

Accepted Answer

A) form and place 
B) place and creation 
C) possession and price 
D) time and place 
E) creation and possession 
A) form and place 
B) place and creation 
C) possession and price 
D) time and place 
E) creation and possession

Question 8

Which of the following is the industry term for inventory and cash losses from shoplifting and employee theft?

Accepted Answer

A) bait-and-switch 
B) anticonsumption 
C) demarketing 
D) shrinkage 
E) lifetime cost of a customer 
A) bait-and-switch 
B) anticonsumption 
C) demarketing 
D) shrinkage 
E) lifetime cost of a customer

Question 9

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Accepted Answer

A) need 
B) necessity 
C) demand 
D) exchange 
E) transaction 
A) need 
B) necessity 
C) demand 
D) exchange 
E) transaction

Question 10

There are several different sports watches for cyclists.When compared to its competitors,the Bike Nashbar watch is the least expensive.The Acumen Basic is the only one designed for older cyclists who prefer a larger display.Sports Instrument is the most comfortable of all the available watches.This describes the ________ of the three sports watches.

Accepted Answer

A) marketing mixes 
B) mass marketing strategies 
C) market positions 
D) consumer orientations 
E) selling orientations 
A) marketing mixes 
B) mass marketing strategies 
C) market positions 
D) consumer orientations 
E) selling orientations

Question 11

Which of the following lists the three components of the triple bottom line orientation?

Accepted Answer

A) the financial bottom line,the social bottom line,and the environmental bottom line 
B) the financial bottom line,the social bottom line,and the political bottom line 
C) the financial bottom line,the cultural bottom line,and the business bottom line 
D) the value bottom line,the service bottom line,and the business bottom line 
E) the product bottom line,the service bottom line,and the relationship bottom line 
A) the financial bottom line,the social bottom line,and the environmental bottom line 
B) the financial bottom line,the social bottom line,and the political bottom line 
C) the financial bottom line,the cultural bottom line,and the business bottom line 
D) the value bottom line,the service bottom line,and the business bottom line 
E) the product bottom line,the service bottom line,and the relationship bottom line

Question 12

Which of the following is the best example of a service?

Accepted Answer

A) the medical examination Jonathon had yesterday 
B) the sheet music purchased by the piano teacher 
C) the software Monica purchased from the Web site 
D) the cleaning supplies purchased for the veterinarian's office 
E) the t-shirt you got for running in a 5K race 
A) the medical examination Jonathon had yesterday 
B) the sheet music purchased by the piano teacher 
C) the software Monica purchased from the Web site 
D) the cleaning supplies purchased for the veterinarian's office 
E) the t-shirt you got for running in a 5K race

Question 13

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Accepted Answer

A) the product's time utility 
B) the product's distinctive competency 
C) the company's production orientation 
D) the company's marketing segmentation process 
E) the product's differential benefits 
A) the product's time utility 
B) the product's distinctive competency 
C) the company's production orientation 
D) the company's marketing segmentation process 
E) the product's differential benefits

Question 14

Which of the following is the best example of a consumer good?

Accepted Answer

A) the riding lawn mower purchased by the landscaping company 
B) the disposable diapers purchased by the new mother for her baby 
C) the paint purchased by the contractor 
D) the cookies purchased for the daycare center 
E) the art supplies purchased for the elementary school art center 
A) the riding lawn mower purchased by the landscaping company 
B) the disposable diapers purchased by the new mother for her baby 
C) the paint purchased by the contractor 
D) the cookies purchased for the daycare center 
E) the art supplies purchased for the elementary school art center

Question 15

Alcoholism and cigarette smoking are both examples of ________.

Accepted Answer

A) anticonsumption behaviors 
B) "bait-and-switch" behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors 
A) anticonsumption behaviors 
B) "bait-and-switch" behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors

Question 16

How has the Internet aided in the administration of customer relationship management (CRM)?

Accepted Answer

Customer relationship management involve

Question 17

Social networking is an integral part of which of the following?

Accepted Answer

A) the triple bottom line orientation 
B) lifetime value of a customer 
C) the value chain 
D) Web 2.0 
E) Web 1.0 
A) the triple bottom line orientation 
B) lifetime value of a customer 
C) the value chain 
D) Web 2.0 
E) Web 1.0

Question 18

The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers.

Accepted Answer

A) distinctive competency 
B) market position 
C) value proposition 
D) differential benefit 
E) marketing mix 
A) distinctive competency 
B) market position 
C) value proposition 
D) differential benefit 
E) marketing mix

Question 19

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

Accepted Answer

A) greenwashing 
B) green marketing 
C) triple bottom line orientation 
D) social marketing 
E) social networking 
A) greenwashing 
B) green marketing 
C) triple bottom line orientation 
D) social marketing 
E) social networking

Question 20

The Ford Motor Company sponsored "The Great American Pony Drive II" in honor of devotees of its legendary Mustang.In this example,how is the Ford Motor Company considering the lifetime value of a customer of the Mustang?

Accepted Answer

Ford Motor Company would calculate how m

Very little of the online action in e-commerce is in business-to-business marketing.

What does the phrase "exchange relationship" mean in relation to marketing?

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

A glitzy shopping mall,a mail-order catalog,a television shopping network,and an e-commerce Web site are all examples of ________.

In which kind of market would a production orientation be most successful?

Many not-for-profit organizations practice the marketing concept.

Seth's mother didn't want to have a climbing wall as a permanent feature in her backyard,but it was certainly convenient to rent one from the company that catered Seth's twelfth birthday party.The catering company created both ________ utility when it rented her the climbing wall.

Which of the following is the industry term for inventory and cash losses from shoplifting and employee theft?

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Which of the following lists the three components of the triple bottom line orientation?

Which of the following is the best example of a service?

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Which of the following is the best example of a consumer good?

Alcoholism and cigarette smoking are both examples of ________.

How has the Internet aided in the administration of customer relationship management (CRM)?

Social networking is an integral part of which of the following?

The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers.

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

The Ford Motor Company sponsored "The Great American Pony Drive II" in honor of devotees of its legendary Mustang.In this example,how is the Ford Motor Company considering the lifetime value of a customer of the Mustang?

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters

Exam 1: Welcome to the World of Marketing: Create and Deliver Value

Very little of the online action in e-commerce is in business-to-business marketing.

What does the phrase "exchange relationship" mean in relation to marketing?

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

A glitzy shopping mall,a mail-order catalog,a television shopping network,and an e-commerce Web site are all examples of ________.

In which kind of market would a production orientation be most successful?

Many not-for-profit organizations practice the marketing concept.

Seth's mother didn't want to have a climbing wall as a permanent feature in her backyard,but it was certainly convenient to rent one from the company that catered Seth's twelfth birthday party.The catering company created both ________ utility when it rented her the climbing wall.

Which of the following is the industry term for inventory and cash losses from shoplifting and employee theft?

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Which of the following lists the three components of the triple bottom line orientation?

Which of the following is the best example of a service?

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Which of the following is the best example of a consumer good?

Alcoholism and cigarette smoking are both examples of ________.

How has the Internet aided in the administration of customer relationship management (CRM)?

Social networking is an integral part of which of the following?

The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers.

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

The Ford Motor Company sponsored "The Great American Pony Drive II" in honor of devotees of its legendary Mustang.In this example,how is the Ford Motor Company considering the lifetime value of a customer of the Mustang?

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters