Exam 1: Welcome to the World of Marketing: Create and Deliver Value

A ________ is the outcome that motivates a customer's buying behavior.

________ is the buying and selling of products over the Internet.

Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States.The 8-ounce bottle sells for $5.95,and the larger size sells for $7.95.Periodically,she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample.She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."

A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products.The retailer plans to direct its marketing efforts toward this group of consumers.The retailer has identified a ________.

Jack provides heating and air conditioning equipment for office buildings.He sells ________.

________ is the assignment of a product's value,or the amount the consumer must exchange to receive the offering.

________ marketing is the marketing of goods and services from one organization to another.

Which of the following is part of the product element of the marketing mix?

Select one real company located in your home state.Identify at least four different types of stakeholders in this company.

Consumers who create consumer-generated content for the fun and challenge of it rather than for pay are referred to as ________.