Exam 5: Consumer Behavior: How and Why We Buy

What is the difference between green marketing and greenwashing?

A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.

Several years ago,when the California raisin growers faced a surplus of raisins,they realized the problem resulted from consumers' evaluation of raisins as boring.To change consumers' ________ raisins,the California Raisin Advisory Board created the dancing raisins.

Using ________,a search engine company charges marketers to display sponsored search ads.

A ________ is a pattern of living that determines how people choose to spend their time,money,and energy and that reflects their values,tastes,and preferences.

How are consumer purchase decisions influenced by gender roles? Discuss how these influences are changing and give two examples of how the consumer decision-making process might be affected by gender roles.

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are ________.

________ occurs whenever a consumer sees a significant difference between his current state of affairs and some desired or ideal state.

________ theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

Maslow's theory is that ________ can be arranged in a hierarchy.

Which of the following statements about perception is true?

________ refers to how positive a person's ________ is.

A television commercial shows several men and women exercising using a certain type of exercise equipment in a health club.Each person in this commercial is in very good physical condition and is enjoying the exercise routine.What style of learning is being encouraged in this commercial? Explain your response.

There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients.People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate culinary traditions.This change in ________ is one of the reasons the number of farmers markets in the United States has increased by 70 percent in the last eight years.

Because consumers buy products that are extensions of their personalities,marketers try to create ________ that will appeal to different types of people.

Learning is ________.

The creation of brand loyalty has had little effect upon marketing and consumer purchases over the years.

Which of the following is the lowest level of needs on Maslow's hierarchy of needs?

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

People who are within the same social class have similar income levels but usually do not share common tastes in clothing,decorating styles,and leisure activities.