Question 1

A ________ is a series of activities involved in designing,producing,marketing,delivering,and supporting any product.

Accepted Answer

A) value proposition 
B) production orientation 
C) value chain 
D) marketing concept 
E) market position 
A) value proposition 
B) production orientation 
C) value chain 
D) marketing concept 
E) market position

Question 2

Discuss how the principles of marketing can be applied to people.

Accepted Answer

The principles of marketing apply to peo

Question 3

How would an ice cream vendor create the four types of utility?

Accepted Answer

The ice cream vendor would create form u

Question 4

Which of the following is a major marketing decision for most companies?

Accepted Answer

A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings 
A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings

Question 5

A customer's desire for a product coupled with the buying power or resources to obtain that product is called a ________.

Accepted Answer

A) benefit 
B) demand 
C) need 
D) stake 
E) service 
A) benefit 
B) demand 
C) need 
D) stake 
E) service

Question 6

The promotion element of the marketing mix includes the design of the product.

Accepted Answer

A) True 
 B)False

Question 7

Which of these statements about mass marketing is true?

Accepted Answer

A) A mass marketing strategy is always preferable to a target marketing strategy. 
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. 
C) Mass marketing can be cost effective. 
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. 
E) Automakers typically use a mass marketing strategy. 
A) A mass marketing strategy is always preferable to a target marketing strategy. 
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. 
C) Mass marketing can be cost effective. 
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. 
E) Automakers typically use a mass marketing strategy.

Question 8

Kao Corp. ,which makes Ban deodorant,invited teenage girls to make an ad that would encourage other girls to buy the product.This program is an example of ________.

Accepted Answer

A) the wisdom of crowds 
B) the production concept 
C) the selling orientation 
D) open source modeling 
E) consumer-generated content 
A) the wisdom of crowds 
B) the production concept 
C) the selling orientation 
D) open source modeling 
E) consumer-generated content

Question 9

Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer.

Accepted Answer

Yes.A consumer is one type of stakeholde

Question 10

Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of ________.

Accepted Answer

A) social marketing 
B) e-commerce 
C) value management 
D) a myth 
E) a distinctive competency 
A) social marketing 
B) e-commerce 
C) value management 
D) a myth 
E) a distinctive competency

Question 11

The principles of marketing can apply to people,just as they apply to goods and services.

Accepted Answer

A) True 
 B)False

Question 12

A(n)________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

Accepted Answer

A) differential benefit 
B) promotion 
C) exchange 
D) reciprocal loss 
E) virtual trade 
A) differential benefit 
B) promotion 
C) exchange 
D) reciprocal loss 
E) virtual trade

Question 13

All of the following are forms of utility created by marketing processes except ________.

Accepted Answer

A) form utility 
B) place utility 
C) time utility 
D) possession utility 
E) price utility 
A) form utility 
B) place utility 
C) time utility 
D) possession utility 
E) price utility

Question 14

Which of the following is a current business trend?

Accepted Answer

A) eliminating the marketing function 
B) integrating marketing with other business functions 
C) for-profit businesses becoming not-for-profit businesses 
D) fewer CEOs having experience in marketing 
E) isolating marketing from other business functions 
A) eliminating the marketing function 
B) integrating marketing with other business functions 
C) for-profit businesses becoming not-for-profit businesses 
D) fewer CEOs having experience in marketing 
E) isolating marketing from other business functions

Question 15

For an exchange to occur,________.

Accepted Answer

A) at least two people or organizations must be willing to make a trade,and each must have something the other wants 
B) there must be one winner and one loser 
C) someone must make a financial profit 
D) the item must be tangible 
E) time utility must be created 
A) at least two people or organizations must be willing to make a trade,and each must have something the other wants 
B) there must be one winner and one loser 
C) someone must make a financial profit 
D) the item must be tangible 
E) time utility must be created

Question 16

A flour producer that identifies its mission as "the milling of fine flour in the most efficient manner possible" most likely has a ________ orientation.

Accepted Answer

A) customer 
B) marketing 
C) selling 
D) production 
E) new era 
A) customer 
B) marketing 
C) selling 
D) production 
E) new era

Question 17

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

Accepted Answer

A) The marketing mix 
B) Total Quality Management 
C) Marketing planning 
D) Customer relationship management 
E) Value proposition creation 
A) The marketing mix 
B) Total Quality Management 
C) Marketing planning 
D) Customer relationship management 
E) Value proposition creation

Question 18

The direct financial impact of a firm's expenditure on marketing activities is called the ________.

Accepted Answer

A) value chain 
B) value proposition 
C) differential benefit 
D) return on investment (ROI) 
E) utility function 
A) value chain 
B) value proposition 
C) differential benefit 
D) return on investment (ROI) 
E) utility function

Question 19

Product tampering and spray-painting graffiti on buildings are both examples of ________.

Accepted Answer

A) demarketing 
B) exploitative consumption 
C) addictive consumption 
D) shrinkage 
E) anticonsumption 
A) demarketing 
B) exploitative consumption 
C) addictive consumption 
D) shrinkage 
E) anticonsumption

Question 20

What is the difference between consumer goods and consumer services? Give an example of each.

Accepted Answer

Consumer goods are the tangible products

A ________ is a series of activities involved in designing,producing,marketing,delivering,and supporting any product.

Discuss how the principles of marketing can be applied to people.

How would an ice cream vendor create the four types of utility?

Which of the following is a major marketing decision for most companies?

A customer's desire for a product coupled with the buying power or resources to obtain that product is called a ________.

The promotion element of the marketing mix includes the design of the product.

Which of these statements about mass marketing is true?

Kao Corp. ,which makes Ban deodorant,invited teenage girls to make an ad that would encourage other girls to buy the product.This program is an example of ________.

Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer.

Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of ________.

The principles of marketing can apply to people,just as they apply to goods and services.

A(n)________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

All of the following are forms of utility created by marketing processes except ________.

Which of the following is a current business trend?

For an exchange to occur,________.

A flour producer that identifies its mission as "the milling of fine flour in the most efficient manner possible" most likely has a ________ orientation.

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

The direct financial impact of a firm's expenditure on marketing activities is called the ________.

Product tampering and spray-painting graffiti on buildings are both examples of ________.

What is the difference between consumer goods and consumer services? Give an example of each.

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters

Exam 1: Welcome to the World of Marketing: Create and Deliver Value

A ________ is a series of activities involved in designing,producing,marketing,delivering,and supporting any product.

Discuss how the principles of marketing can be applied to people.

How would an ice cream vendor create the four types of utility?

Which of the following is a major marketing decision for most companies?

A customer's desire for a product coupled with the buying power or resources to obtain that product is called a ________.

The promotion element of the marketing mix includes the design of the product.

Which of these statements about mass marketing is true?

Kao Corp. ,which makes Ban deodorant,invited teenage girls to make an ad that would encourage other girls to buy the product.This program is an example of ________.

Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer.

Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial.This is an example of a marketing message communicated in the form of ________.

The principles of marketing can apply to people,just as they apply to goods and services.

A(n)________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

All of the following are forms of utility created by marketing processes except ________.

Which of the following is a current business trend?

For an exchange to occur,________.

A flour producer that identifies its mission as "the milling of fine flour in the most efficient manner possible" most likely has a ________ orientation.

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

The direct financial impact of a firm's expenditure on marketing activities is called the ________.

Product tampering and spray-painting graffiti on buildings are both examples of ________.

What is the difference between consumer goods and consumer services? Give an example of each.

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters