Exam 15: Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Through ________,many companies today are strengthening their connections to all partners,from providers of raw materials to components to final products that are delivered to final buyers.

Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers.This process is called ________.

What types of products are exclusively distributed?

When shipping large amounts of bulk products such as forest products,coal,sand,or rock over large distances,a company should choose large trucks because of their low cost per ton shipped.

Which of the following should be the first step in distribution planning?

Selective distribution strategies are most suitable for convenience products.

A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?

Burger King,Holiday Inn,Avis,and H&R Block tax service are all franchises,which means they are also members of a(n)________ vertical marketing system (VMS).

Channel members can help producers by identifying customer complaints,customer preferences,and new competitors in the market.These are all examples of the ________ function of channel intermediaries.

A commission merchant would most likely sell which of the following?

Which of the following is most likely exclusively distributed?

To a producer of goods,a greater number of channel levels means ________.

How has the Internet most likely affected the distribution channel of an artisan who makes handmade dolls that had been sold only at craft shows?

What are some advantages of a farmer selling strawberries grown on his farm directly to consumers instead of using channel intermediaries?

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar,high-profit items?

Which of the following statements about a vertical marketing system (VMS)is true?

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Rooms-To-Go furniture retailers perform a channel intermediary facilitating function by providing financing for customers' purchases.

At minimum,a channel of distribution consists of a producer and a(n)________.