Question 1

Group dynamics are important to the success of party plan systems.

Accepted Answer

A) True 
 B)False  True

Question 2

ShopWell,a large supermarket chain,wants to offer a wider variety of fresh ready-to-go meals for its customers.ShopWell has contracted with The Great Wall,a Chinese restaurant,and Salad Heaven,a health food restaurant,to set up small take-out areas within the supermarket.This arrangement is an example of ________.

Accepted Answer

A) convenience stores 
B) leased departments 
C) specialty stores 
D) hypermarkets 
E) off-price retailing 
A) convenience stores 
B) leased departments 
C) specialty stores 
D) hypermarkets 
E) off-price retailing B

Question 3

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

Accepted Answer

A grid layout consists of rows of neatly spaced shelves that are at right angles or parallel to one another.The grid layout is used in supermarkets and discount stores.It helps move a large volume of shoppers systematically through the store,making sure that a majority of shoppers pass by high-margin sections.A free-flow layout has the merchandise arranged in circles or arches-sometimes assigning different areas of the store their own image and merchandise mix.This layout is commonly found in department stores and specialty stores.This type of layout encourages browsing.

Question 4

________,such as Target and Kohl's,provide merchandise return and offer credit,but customers select merchandise without much assistance.

Accepted Answer

A) Self-service retailers 
B) Full-service retailers 
C) Specialty retailers 
D) Off-price retailers 
E) Limited-service retailers 
A) Self-service retailers 
B) Full-service retailers 
C) Specialty retailers 
D) Off-price retailers 
E) Limited-service retailers

Question 5

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Accepted Answer

A used bookstore may deliberately presen

Question 6

The Home Depot entered the market as a store for professional and amateur plumbers,electricians,and carpenters.Then it introduced its garden centers.Next came its home design center that provides help with all kinds of interior decorating problems.Now it is enlarging its garden centers and hiring knowledgeable gardeners to staff these centers.The addition of more amenities and greater assortment can be best explained by which of the following?

Accepted Answer

A) the interconnectedness of the retail life cycle 
B) the trend toward disintermediation 
C) the success of off-price retailers 
D) the wheel-of-retailing hypothesis 
E) the 80/20 rule of retailing 
A) the interconnectedness of the retail life cycle 
B) the trend toward disintermediation 
C) the success of off-price retailers 
D) the wheel-of-retailing hypothesis 
E) the 80/20 rule of retailing

Question 7

Which of the following types of retailers have been more successful in Europe than in the United States?

Accepted Answer

A) convenience stores 
B) supermarkets 
C) specialty stores 
D) warehouse clubs 
E) hypermarkets 
A) convenience stores 
B) supermarkets 
C) specialty stores 
D) warehouse clubs 
E) hypermarkets

Question 8

________ carry a narrow assortment of product lines with deep assortments within those lines.

Accepted Answer

A) Supermarkets 
B) Specialty stores 
C) Convenience stores 
D) Discount stores 
E) Off-price stores 
A) Supermarkets 
B) Specialty stores 
C) Convenience stores 
D) Discount stores 
E) Off-price stores

Question 9

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as ________ or ________.

Accepted Answer

A) narrow;broad 
B) narrow;deep 
C) shallow;broad 
D) shallow;deep 
E) narrow;full 
A) narrow;broad 
B) narrow;deep 
C) shallow;broad 
D) shallow;deep 
E) narrow;full

Question 10

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Accepted Answer

Many shoppers are looking for

Question 11

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to ________.

Accepted Answer

A) off-price retailing 
B) shrinkage 
C) pyramid schemes 
D) understored trade areas 
E) pop-up retailing 
A) off-price retailing 
B) shrinkage 
C) pyramid schemes 
D) understored trade areas 
E) pop-up retailing

Question 12

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

Accepted Answer

A) They prefer inexpensive,thrifty atmospheres. 
B) They value an aesthetically pleasing shopping environment. 
C) They prefer out-of-the-way locations. 
D) They rarely dine out. 
E) They are motivated by deals on last year's merchandise. 
A) They prefer inexpensive,thrifty atmospheres. 
B) They value an aesthetically pleasing shopping environment. 
C) They prefer out-of-the-way locations. 
D) They rarely dine out. 
E) They are motivated by deals on last year's merchandise.

Question 14

Store location planners look at a store's ________,the geographic zone that accounts for the majority of its sales and customers.

Accepted Answer

A) trade area 
B) microenvironment 
C) primary market 
D) traffic paths 
E) target market 
A) trade area 
B) microenvironment 
C) primary market 
D) traffic paths 
E) target market

Question 15

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Accepted Answer

A) decline 
B) overexpansion 
C) competition 
D) maturity 
E) growth 
A) decline 
B) overexpansion 
C) competition 
D) maturity 
E) growth

Question 16

The ________ is a way to categorize retail operations by the conditions they face at different points in their existence.

Accepted Answer

A) product life cycle 
B) retail life cycle 
C) pyramid scheme 
D) merchandise mix 
E) retail placement theory 
A) product life cycle 
B) retail life cycle 
C) pyramid scheme 
D) merchandise mix 
E) retail placement theory

Question 17

Which of the following products would most likely be sold through automatic vending?

Accepted Answer

A) smart phones 
B) office supplies 
C) baseball caps 
D) shoes 
E) beverages 
A) smart phones 
B) office supplies 
C) baseball caps 
D) shoes 
E) beverages

Question 18

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-orientated goods at low prices.

Accepted Answer

A) True 
 B)False

Question 19

Color and lighting have very limited influence on consumer behavior and are therefore of little concern in developing a store's image.

Accepted Answer

A) True 
 B)False

Question 20

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a(n)________ option.

Accepted Answer

A) wholesaling 
B) nonstore retailing 
C) B2B commerce 
D) experiential shopping 
E) box store 
A) wholesaling 
B) nonstore retailing 
C) B2B commerce 
D) experiential shopping 
E) box store

Group dynamics are important to the success of party plan systems.

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

________,such as Target and Kohl's,provide merchandise return and offer credit,but customers select merchandise without much assistance.

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Which of the following types of retailers have been more successful in Europe than in the United States?

________ carry a narrow assortment of product lines with deep assortments within those lines.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as or .

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to ________.

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

Store location planners look at a store's ________,the geographic zone that accounts for the majority of its sales and customers.

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

The ________ is a way to categorize retail operations by the conditions they face at different points in their existence.

Which of the following products would most likely be sold through automatic vending?

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-orientated goods at low prices.

Color and lighting have very limited influence on consumer behavior and are therefore of little concern in developing a store's image.

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a(n)________ option.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Group dynamics are important to the success of party plan systems.

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

________,such as Target and Kohl's,provide merchandise return and offer credit,but customers select merchandise without much assistance.

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Which of the following types of retailers have been more successful in Europe than in the United States?

________ carry a narrow assortment of product lines with deep assortments within those lines.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as ________ or ________.

Bass Pro Shops,a chain of outdoor sports equipment stores,features giant aquariums,waterfalls,trout ponds,archery and rifle ranges,putting greens,and free classes on topics from ice fishing to conservation.Why would a retailer do this?

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to ________.

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

Store location planners look at a store's ________,the geographic zone that accounts for the majority of its sales and customers.

In the ________ stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

The ________ is a way to categorize retail operations by the conditions they face at different points in their existence.

Which of the following products would most likely be sold through automatic vending?

Off-price retailers obtain surplus merchandise from manufacturers and offer brand-name,fashion-orientated goods at low prices.

Color and lighting have very limited influence on consumer behavior and are therefore of little concern in developing a store's image.

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a(n)________ option.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Thrive in the Marketing Environment: the World Is Flat

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Filters

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as or .