Exam 13: Implementing Basic Differences Tests

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If we wanted to test for the mean likelihood that shoppers will shop again in different departments such as home and garden versus sporting goods,versus automotive,versus electronics,we would use:

(Multiple Choice)

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Question 61

If the F value in ANOVA produces a significantly high p value (aka "Sig." in SPSS)of 10 or more,then it is appropriate to proceed with an ad hoc test.

(True/False)

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Question 62

Which of the following SPSS commands is used to run ANOVA?

(Multiple Choice)

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Question 63

Market segmentation holds that different types of consumers have different requirements.

(True/False)

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Question 64

When testing for differences,a manager must first determine if the differences are meaningful and then act on the differences.Only then should he or she decide if the differences are significantly different.

(True/False)

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Question 65

As long as different,independent samples are being tested,it is appropriate to run the paired samples test for the differences between two means on one sample's mean height (measured in feet/inches),versus another sample's mean weight (measured in pounds/ounces).

(True/False)

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Question 66

When we test for the differences between two groups,the null hypothesis is that the difference in the two groups' population parameters is more than 30.

(True/False)

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Question 67

We have two percentages and we want to know if they are statistically different.We calculate our z and find that it is 4.21.This means that:

(Multiple Choice)

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Question 68

If we are examining the SPSS output for testing the differences between two means from independent samples (Independent Samples t Test)and we show a Sig.of .001 for Equal variances assumed under Levene's Test for Equality of Variances,this means we:

(Multiple Choice)

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Question 69

The fact that different segments of flu or cold sufferers will consistently seek different medications targeted at their symptoms (sore throat,nasal congestion,cough,etc. )illustrates the use of:

(Multiple Choice)

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Question 70

Which of the following SPSS commands would be used to test for the significant differences between two percentages?

(Multiple Choice)

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Question 71

Assume you have two questions of the same format,a 5-point scale measuring importance level.One question measures importance of prices in the selection of a restaurant and the other measures food quality.If you want to know if the two mean scores to each question are significantly different,you would use:

(Multiple Choice)

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Question 72

Showing 61 - 72 of 72

If we wanted to test for the mean likelihood that shoppers will shop again in different departments such as home and garden versus sporting goods,versus automotive,versus electronics,we would use:

If the F value in ANOVA produces a significantly high p value (aka "Sig." in SPSS)of 10 or more,then it is appropriate to proceed with an ad hoc test.

Which of the following SPSS commands is used to run ANOVA?

Market segmentation holds that different types of consumers have different requirements.

When testing for differences,a manager must first determine if the differences are meaningful and then act on the differences.Only then should he or she decide if the differences are significantly different.

As long as different,independent samples are being tested,it is appropriate to run the paired samples test for the differences between two means on one sample's mean height (measured in feet/inches),versus another sample's mean weight (measured in pounds/ounces).

When we test for the differences between two groups,the null hypothesis is that the difference in the two groups' population parameters is more than 30.

We have two percentages and we want to know if they are statistically different.We calculate our z and find that it is 4.21.This means that:

If we are examining the SPSS output for testing the differences between two means from independent samples (Independent Samples t Test)and we show a Sig.of .001 for Equal variances assumed under Levene's Test for Equality of Variances,this means we:

The fact that different segments of flu or cold sufferers will consistently seek different medications targeted at their symptoms (sore throat,nasal congestion,cough,etc. )illustrates the use of:

Which of the following SPSS commands would be used to test for the significant differences between two percentages?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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