Exam 10: Determining the Size of a Sample
Exam 1: Introduction to Marketing Research67 Questions
Exam 2: The Marketing Research Industry89 Questions
Exam 3: The Marketing Research Process Defining the Problem and Research Objectives82 Questions
Exam 4: Research Design116 Questions
Exam 5: Secondary Data Packaged Information83 Questions
Exam 6: Utilizing Exploratory and Qualitative Research Techniques91 Questions
Exam 7: Evaluating Survey Data Collection Methods90 Questions
Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire128 Questions
Exam 9: Selecting the Sample89 Questions
Exam 10: Determining the Size of a Sample92 Questions
Exam 11: Dealing With Fieldwork and Data Quality81 Questions
Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses83 Questions
Exam 13: Implementing Basic Differences Tests72 Questions
Exam 14: Making Use of Associations Tests94 Questions
Exam 15: Understanding Regression Analysis Basics88 Questions
Exam 16: Writing the Research Report90 Questions
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The axiom,"You can take any finding in the survey,replicate the survey with the same probability sample size,and you will be very likely to find the same finding within the ± percent range of the original finding," is based on the idea of the confidence interval.
(True/False)
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If you calculate sample size with an e of 3 percent,and then you decide to change e to 5 percent,the required sample size will go up.
(True/False)
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95 percent of the observations under the normal curve fall within ________ times the sample error.
(Multiple Choice)
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Which of the following is true regarding a probability sample?
(Multiple Choice)
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The size of a probability sample depends on the client's desired accuracy (acceptable sample error)balanced against the cost of data collection for that sample size.
(True/False)
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If we were to graph the relationship of sample size (x axis)to sample accuracy (y axis),we would notice that:
(Multiple Choice)
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With the 99% level of confidence,the corresponding z value is 2.58.
(True/False)
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The basic difference between an arbitrary and a conventional sample size determination is that:
(Multiple Choice)
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The sample size is always related to how representative the sample is of the population.
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A probability sample size can be a very tiny percent of the population size and still be very accurate (have little sample error).
(True/False)
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Which of the following is the theory that allows us to say that if we conducted a survey 1,000 times,and we were to plot the answers to our survey,the plot would appear as a normal curve?
(Multiple Choice)
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Sample error may only be determined after data have been collected.Even if we know the level of confidence,an estimate of variability (p∗q)and the sample size,n,we cannot compute the amount of sample error we can expect to experience.
(True/False)
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In sample size formulae,acceptable sample error is noted by "e."
(True/False)
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Dot Miller owns a small chain of dive shops.She is interested in knowing how many potential customers she will need to sample in several large cities within a three- to four-hour drive of her shops located on the California coast.She wants to estimate the mean response to a 10-point scale measuring the likelihood that they will subscribe to a dive package which,if they take advantage of all the dives,represents a savings of 50 percent over taking the dives individually.In estimating the standard deviation in the population for the formula for calculating the sample size for estimating a mean,Dot can:
(Multiple Choice)
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If we know the level of confidence (1.96 for 95 percent),variability estimates,and the size of a sample,there is a formula that allows us to determine:
(Multiple Choice)
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If we are using the sample size formula to be used when estimating a mean and we are trying to determine s,we are trying to indicate:
(Multiple Choice)
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