A) specify all the decision alternatives used in the study. B) state specifically the best research design that should be used to solve the problem. C) state specifically what information must be produced to solve the problem. D) are less specific in aiding the researcher in the search for information. E) are more important than the problem statement in conducting the study. A) specify all the decision alternatives used in the study. B) state specifically the best research design that should be used to solve the problem. C) state specifically what information must be produced to solve the problem. D) are less specific in aiding the researcher in the search for information. E) are more important than the problem statement in conducting the study.

Exam 3: The Marketing Research Process Defining the Problem and Research Objectives

Managers should conduct marketing research if the cost of the research is less than the value expected from conducting the research.

(True/False)

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Question 41

A situation analysis is a form of prescriptive research undertaken to gather background information and data pertinent to the problem area that may be helpful in properly defining the problem decision.

(True/False)

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Question 42

Which of the following is true regarding causal research?

(Multiple Choice)

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Question 43

________ are assertions that certain reactions will take place if certain decision alternatives are implemented.

(Multiple Choice)

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Question 44

The annual sales of a company is below its sales objective.The problem the company is facing is a:

(Multiple Choice)

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Question 45

Which of the following would serve as a good decision rule for managers in establishing the need for marketing research?

(Multiple Choice)

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Question 46

A problem statement gives information that helps a manager choose the correct decision alternative.

(True/False)

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Question 47

Company policies dictate whether or not marketing research will be used in decision making.

(True/False)

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Question 48

A(n)________ occurs when a gap exists between what did happen and what could have happened.

(Multiple Choice)

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Question 49

Causal research,undertaken to help recognize causes and effects,is usually carried out through experiments.

(True/False)

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Question 50

Conclusions are assertions that certain conditions exist or that certain reactions will take place if the considered alternatives are implemented.

(True/False)

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Question 51

Research objectives:

(Multiple Choice)

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Question 52

Firms having cash-flow problems should preferably resort to marketing research.

(True/False)

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Question 53

All research projects follow an orderly step-by-step process.

(True/False)

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Question 54

The type of research study that describes factors such as consumer attitude,consumer behavior,or competitor strategies is referred to as descriptive research.

(True/False)

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Question 55

The most popular form of accessing data is:

(Multiple Choice)

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Question 56

Secondary information is collected by research companies and made available to clients who again sell the information to secondary markets.

(True/False)

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Question 57

A carwash franchiser wants to know how car owners in Austin,TX,would respond to a new promotional message she has just created.She would need to collect secondary data.

(True/False)

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Question 58

Unless managers have a control system,they will not likely identify problems arising from failure to meet objectives.

(True/False)

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Question 59

Researchers should conduct a situation analysis when:

(Multiple Choice)

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Question 60

Showing 41 - 60 of 82

Managers should conduct marketing research if the cost of the research is less than the value expected from conducting the research.

A situation analysis is a form of prescriptive research undertaken to gather background information and data pertinent to the problem area that may be helpful in properly defining the problem decision.

Which of the following is true regarding causal research?

________ are assertions that certain reactions will take place if certain decision alternatives are implemented.

The annual sales of a company is below its sales objective.The problem the company is facing is a:

Which of the following would serve as a good decision rule for managers in establishing the need for marketing research?

A problem statement gives information that helps a manager choose the correct decision alternative.

Company policies dictate whether or not marketing research will be used in decision making.

A(n)________ occurs when a gap exists between what did happen and what could have happened.

Causal research,undertaken to help recognize causes and effects,is usually carried out through experiments.

Conclusions are assertions that certain conditions exist or that certain reactions will take place if the considered alternatives are implemented.

Research objectives:

Firms having cash-flow problems should preferably resort to marketing research.

All research projects follow an orderly step-by-step process.

The type of research study that describes factors such as consumer attitude,consumer behavior,or competitor strategies is referred to as descriptive research.

The most popular form of accessing data is:

Secondary information is collected by research companies and made available to clients who again sell the information to secondary markets.

A carwash franchiser wants to know how car owners in Austin,TX,would respond to a new promotional message she has just created.She would need to collect secondary data.

Unless managers have a control system,they will not likely identify problems arising from failure to meet objectives.

Researchers should conduct a situation analysis when:

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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