Exam 7: Segmentation, Targeting, and Positioning

Why must marketers guard against stereotypes when using age and life cycle segmentation?

Half of a marketer's consumers buy a product because it is "in style"; the other half buy the product because of its superior functionality.What is this type of segmentation called?

A product's position is the way the product is defined by the retailers who sell it to target markets.It is how it is defined on important attributes-the place the product occupies in the retailers' minds relative to competing products.

MTV targets the world's teenagers, who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation. political and legal cross-cultural cultural intermarket individual

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria.Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________. local marketing psychographic segmentation micromarketing demographic segmentation both A and C

BMW allows customers to design their own vehicle from a set of options at BMW's Web site.What is this called?

In target marketing, the issue is not really who is targeted, but rather ________ and for ________. why; what how; what why; how long where; how long how; where

Which of the following best describes target marketing? dividing the market into smaller, meaningful groups of customers a promise to a group of customers evaluating and identifying a meaningful group of customers to serve creating a unique offering to provide customer value identifying a clear and distinct place in the customer's brain that the brand or company should occupy

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores. Undifferentiated Differentiated Niche Local Variable

Jolene Enterprises mass-produces an all-purpose floor cleaner, mass-distributes it, and mass-promotes it.This firm uses ________ marketing. segmented undifferentiated traditional differentiated none of the above