Exam 3: Analyzing the Marketing Environment

Which of the following is part of the microenvironment of a firm's marketing environment?

The migration trend towards micropolitan and suburban areas has caused a shift in where people work. This has resulted in a rapid increase in the number of people who ________.

The Federal Trade Commission enforces laws that prevent unfair competition in business.

Describe the major trends in the natural environment that marketers need to be aware of.

Which of the following is most likely a true statement about baby boomers?

Which of the following is most likely categorized as a business market?

Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan at ________.

Government regulations are intended to protect consumers, companies, and societal interests.

Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a ________.

Discuss how an increased educational level in the United States has affected the American household and how marketers have responded to these changes.

Which of the following is an example of a local public?

What are marketing intermediaries? What are the different types of marketing intermediaries?

________ markets consist of individuals and households that buy goods and services for personal use.

The least significant demographic trend in the United States is the changing age structure of the population.

Which of the following is most likely a characteristic of Generation Xers?

Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market.

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

Which of the following represents a change in the technological environment of a marketing firm?

Discuss the social and ethical concerns that the boom in digital technology has created for marketers.